The Iowa City area, like the rest of the nation, is affected by a large baby
boomer population that is transitioning into maturity, bringing with it distinct lifestyle characteristics, wants and needs. Boomers are aging. They are affluent. They are educated. They are active, and want to make the most of their free time. They are highly interested in their health, and prolonging the aging process. They want information specific to this time of their life, and want to know about others who are like them.
BOOM is published four times a year, in March, May, July and November.
You can pick up a copy at the Press-Citizen office, 1725 N. Dodge St., in Iowa City, or at the locations of our local business partners who advertise in the publication.
To Advertise
For an advertising rate card or more information about advertising in Boom, send an e-mail to boom@press-citizen.com. Or call one of our sales representatives, Terry Davis or Carissa Hoekstra at 319-337-3181.
Click here to download a PDF rate card.
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Downtown legacy
Bill Nusser is a fourth-generation businessman.
Waiting to become parents
Baby Boomers with young children are becoming more common.
The story behind cellulite
Answers to eight burning questions about cellulite.
Friendship leads to fighting cancer
Two Iowa City pals will walk together in Chicago's Komen event.
America's greatest living songwriter and me
Columnist Dan Brown meets Randy Newman.